Get a Free Forensic Audit of Your Digital Presence.
- Get your web score in 30 different criteria
- 6 categories: Market Position, Trust Signals, Search & AI Visibility, Conversion Architecture, Lead Management, Data Infrastructure
- Your private interactive report
- Receive it within 24 hours
Includes real data utilizing state-of-the-art tools only marketers have access to.
We do not share your data. The audit lands in your inbox, not a sales sequence.
What the Forensic Audit Actually Reveals About Your Business.
The Forensic Audit is structured as a 30-criteria scoring rubric: 5 sub-criteria for each of 6 pillars, each scored on a 20-point scale, with green / yellow / red color coding and dollar-cost framing on every gap we find. Here is what each pillar covers, in plain language.
Market Position
Where you actually rank in your local market versus your real competitors, in dollar terms. We pull live competitive intelligence to show you which competitors are eating your search traffic, what their authority looks like, and what each ranking position is worth in monthly revenue. Most operators have never seen this view of their market, because most marketing firms do not pull it. You will leave the audit knowing whether the gap to your top competitor is closeable in 90 days or 9 months, and what closing it costs.
Trust Signals
What a visitor decides about your business in the first half second they hit your site. Trust is not a single thing. It is a stack of micro-signals: visual hierarchy, credibility cues, social proof placement, certifications visibility, the speed of your homepage, and whether the business looks legitimate at a glance. We score every one of these and tell you which are leaking trust before the visitor ever reads a word.
Search and AI Visibility
Whether Google AND the AI assistants (ChatGPT, Perplexity, Gemini, Microsoft Copilot, Google AI Overviews) can find you, understand you, and recommend you. Most local businesses are completely blocked from AI assistants right now and have no idea. We diagnose your structured data, your entity profile, your citation graph, and your content readiness for the new search surface, then tell you exactly what to fix to start showing up in AI answers.
Conversion Architecture
How many of your visitors are actually becoming leads, and the specific reasons the rest are not. Most service businesses have a conversion rate problem they cannot see, because their analytics never measured the right thing. We map every form, CTA, friction point, and missing trust cue between your homepage and your "thank you" page, then show you which fixes typically lift conversion rates the most for businesses in your category.
Lead Management
What happens to a lead AFTER they fill out your form, and where they fall out of your funnel. Most service businesses lose 30 to 60 percent of qualified leads between "form submitted" and "booked appointment," and they are blind to the leak. We test your response time, your auto-responder content, your follow-up cadence, your missed-call recovery, and your CRM workflow, then quantify the revenue you are leaving in the gap.
Data Infrastructure
Whether your tracking stack can actually tell you which marketing dollar is producing revenue. Spoiler: in 9 out of 10 audits, the answer is no. We check your GA4 setup, your conversion events, your call tracking, your CRM hand-off, your attribution model, and your reporting cadence, then tell you what is broken and what reporting you should be looking at every week instead of the dashboard your last provider gave you.
What You Get in the Forensic Audit.
The audit is delivered as a single self-contained interactive report sent to the email you submit. You open it in any browser, no login, no portal. Inside, every finding is structured for action. Here is what is in the file.
Each pillar gets a score
Each pillar gets a numerical score (out of 100). You see your weakest pillar in 2 seconds without reading a sentence.
A radar chart
All six pillars on one chart, so you see the shape of your gaps at a glance. A skinny shape means you are over-investing in one area while others bleed; a balanced one means the work is fine-tuning, not rebuilding.
Priority list of immediate fixes
Every finding (15 to 25 per audit) gets a color, a plain-English diagnosis, and a revenue-impact estimate, so you see "this missing schema is costing you $4,800 in monthly traffic" instead of "your structured data is incomplete."
Why Most Marketing Firms Will Not Run an Audit Like This.
The Forensic Audit is the same diagnostic our retainer clients pay for as part of their Conversion Science Architecture™ engagement. We give it away free to qualified prospects because we are confident enough in our methodology to show our work before any contract is signed. Most providers cannot do this for two reasons.
It takes real analyst time, and most firms cannot absorb the cost
A real audit (not a checklist run from a free SaaS scanner) takes 4 to 8 hours of senior strategist time to produce. Most marketing firms run on thin margins and cannot afford to give that away. The free audits you have received in the past were probably the output of an automated tool with a sales pitch wrapped around them. That is not what this is. Every Sozo audit is touched by a senior strategist before it ships, and we limit how many we accept per week so the quality holds.
Most firms will not show you what is broken because they sold it to you
If you are auditing a site built by your last marketing firm, they have a strong incentive not to surface conversion gaps, schema gaps, or attribution failures. Sozo has no relationship with your prior provider and no incentive to protect anyone's prior decisions. We score what we see, in writing, even when the score is uncomfortable. That posture is structural to our brand. We are "not the yes man firm," and we will not start being one in the audit.
The honest read on what we get out of giving the audit away
Once a prospect sees their business scored across 30 criteria with revenue framing, two things tend to happen. The fit prospects book a strategy call to discuss the gaps. The not-yet-ready prospects get a useful diagnostic anyway and remember us when they are ready in 6 to 12 months. Either path is good for us. The audit is the qualification mechanism, not a loss leader.
Who This Forensic Audit Is For (And Who It Is Not For).
Not every business is the right fit for this audit, and we would rather be upfront than to waste your 24 hours. The methodology has the most to find when you have a live site, a few months of data, and real revenue on the line. Here is the honest read on who should request one.
It is for you if...
You operate a growing or established service business
The audit assumes you have a website, some traffic, some leads coming in, and a real revenue line you are trying to grow. If you are above that threshold and have a few years of operating history, the audit will surface meaningful gaps you can act on.
You suspect your marketing is underperforming and want a second opinion
Maybe your last provider promised page one rankings and you got them, but the phone never started ringing more. Maybe your conversion rate has been stuck for two years. Maybe your monthly report shows traffic up and a CFO who still does not see revenue impact. We are built for that exact diagnostic moment.
You want to see numbers before talking to a sales rep
Booking a call cold is not for everyone. Submitting a domain and reading a polished interactive report on your own time is the lower-friction path. We respect that, and we built the audit to be useful BEFORE you talk to anyone on our team.
It is not for you if...
You are pre-revenue or just getting started
If you do not have a website yet, or you have one but no traffic and no inbound leads, the audit will be thin (we have very little to score). You are better served by a few months of foundational work and then an audit later. We are happy to point you to free resources to get there.
You want a checklist of "best practices" disconnected from your business
Generic advice is not what this is. The audit is calibrated to your specific market, your specific competitors, and your specific revenue model. If you want a free PDF of "10 ways to grow your website traffic," there are 200 of those online already. The Forensic Audit is the opposite document.
You want a quote, not a diagnostic
The audit is a diagnostic. If you already know what you want to buy and you are looking for a price, book a strategy call directly instead. Pricing is discussed on the call after we understand your operation, never on a public page.
How the Forensic Audit Process Works.
Three steps from submission to delivery. The whole cycle takes 24 hours or less in most cases.
Submit your domain
5 SECONDSFill the 3-field form at the top of this page. We need your business website, business email, and business phone. We do not call you to "qualify" before delivering. We do not add you to a drip sequence. Your information is used to ship you the audit and nothing else.
We pull your data and score it
SAME DAYA senior strategist runs the full 30-criteria scoring rubric on your domain. We pull live data for your traffic, keywords, authority, and competitors. We crawl your sitemap and inspect every page category. We test your Core Web Vitals, your structured data, your trust signals, your conversion flow, and your search and AI visibility. The work is human-led, AI-augmented, and reviewed by a strategist before it ships.
Audit lands in your inbox
WITHIN 24 HOURSYou receive an email with the interactive report attached. Open it in any browser, no login required. Read the score summary in 5 minutes, the full findings in 30. Share it with your business partner, your CFO, or your in-house marketing person. The report is yours to keep, free, with no obligation to engage further. If you want to dig into the findings on a strategy call, the report includes an option to book a call. If you do not, that is fine too.
What a Real Forensic Audit Finding Looks Like.
To make this concrete, here is one finding from a recent audit, anonymized. The business is a Bradenton-area service company with steady traffic and a conversion-rate problem they could not see.
Finding example: missed-call recovery gap, $14,400 per month
"The site converts inbound traffic to phone calls at a rate of 3.2 percent (industry benchmark for this category: 2.8 percent), and the call-to-customer rate after answer is 41 percent (above benchmark). The gap is in unanswered calls. The business's call data showed 67 unanswered inbound calls in the trailing 30 days, with no missed-call automation, no SMS auto-text-back, and no follow-up sequence. At an average customer value of $1,800 and the existing 41 percent close rate, those 67 missed calls represent approximately $14,400 in monthly recoverable revenue. The fix is a single CRM workflow change that takes a strategist 90 minutes to deploy."
What typically happens after we surface a finding like this
That is one finding among 18 in that audit. The business now closes those calls at the same 41 percent rate, and the recovered revenue funded the entire engagement inside the first 60 days. We see a finding like this in roughly half the audits we deliver. Not always for the same gap, but always with similar dollar magnitude. The Forensic Audit's job is to surface findings of that scale before any contract is signed, so the conversation about working together starts with concrete revenue at stake instead of abstract methodology.
Frequently Asked Questions.
Is the Forensic Audit really free? What is the catch?
Yes, it is free, and there is no catch. The audit is our primary qualification mechanism for new prospects. Showing you the gaps in your current marketing is also the most honest sales pitch we can make for our methodology. If the gaps we surface are useful enough that you want to talk about closing them, we will be happy to. If they are not, you keep the report at no cost. We are not running a bait-and-switch.
How long does the audit take to deliver?
Within 24 hours of form submission in most cases. Occasionally we are at capacity and the wait stretches to 48 hours; we will email you within 2 hours of submission either way to confirm the delivery time. We do not ship the audit until a senior strategist has personally reviewed it. That review is the entire point.
What data does Sozo use to build the audit?
We use live competitive intelligence data (for traffic, keywords, authority, backlinks, and competitor analysis), Google's PageSpeed Insights (for Core Web Vitals and technical performance), public schema validators, the Google Business Profile public listing for your business, and a deep crawl of your public website. We do NOT request access to your Google Analytics, your CRM, your ad accounts, or any internal system. The audit is built entirely from publicly available data plus your three submitted fields.
Do I need to give Sozo access to anything?
No. The Forensic Audit is run from outside your systems. We do not need a password, an API key, or a guest user account. If you choose to engage us after the audit and want a deeper diagnostic, that engagement involves access to your analytics and CRM, but the audit itself does not.
What if my website has not launched yet, or I do not have an active business?
If your site is not live or your business has not launched, hold the audit request. We need a public site with some operating history to run the analysis against. Submit when you have a live domain with at least three months of operating data. In the meantime, browse our CSA System™ overview for foundational reading.
Can I share the audit with my team or my partner?
Yes. The interactive HTML report is yours. You can email it, share the file in a Slack channel, drop it into a board pack, or print it. We do not lock the file or expire access. The only thing we ask is that you do not republish it as your own work. Beyond that, share away.
Get Your Free Forensic Audit.
Submit your domain below. The report lands in your inbox within 24 hours, free, with no follow-up sequence and no sales call required first. Or skip the form and book a 15-minute strategy call directly if you would rather talk it through.
to delivery
The same diagnostic our retainer clients pay for.
30 criteria. 6 pillars. Senior-strategist reviewed. Delivered as a single self-contained interactive HTML report you keep forever, free, with no obligation to engage further.
We do not share your data. The audit lands in your inbox, not a sales sequence.